http://www.pratoexpo.com/pratoexpo/news59-gb
PRATOEXPO59 headlinesDates and LocationThe 59th edition of PratoExpo, produced with the sponsorship of the Region of Tuscany and Toscana Promozione, was held as part of Milano Unica, the Italian Textile Trade Fair, from February 12 to 15, 2008 at Fieramilanocity (Portello Area).Exhibitors56 brands representing the finest textile productions of the Prato district for womenswear and informal menswear for the spring/summer 2009 season.Layout of the fairThe new fair layout is confirmed, with the women's fashion proposals and informal menswear grouped together. While maintaining the peculiarities of the separate fairs the make up Milano Unica, the new layout provided a global overview of the textile proposals for womenswear, fashion apparel, casual and sportswear (freetime). |
 |
|
||||||||||||||
 |
|
|
Events Milano Unica VI |
|
 |
|
|
|
Tuesday February 12 and Thursday February 14 from 6:30 to 8 pm on the outdoor terrace of Porta Scarampo, Amusement, the happy hour in the fair was an enjoyable way to end the day: two evenings of live music and culture organized for the exhibitors, press and buyers at Milano Unica, with the accent on quality fabrics and business. Wednesday February 13 at 7 pm at Fieramilanocity, Milano Unica presented the fashion show event In Season, featuring the ‘best sellers’ of the Spring-Summer 2008 season by six great fashion houses: Salvatore Ferragamo, Gianfranco Ferré, Antonio Marras, Missoni, Valentino and Versace. With the participation of over 2.500 people, the evening was a great success. |
|
|||
| |||||
New edition of PRATOEXPO60will be held during Milano Unica from September 16 to 19, 2008 at Fieramilanocity - Portello Area - Building 4. Presentation of the collections of fabrics for women's fashion apparel and informal menswear Fall/Winter 2009-10. |
|
Marine Design Technical and modern. The inspiration comes from sailing and nautical sports that explore the luxury of
modernity. From design to fashion, from the shirt to the parka. Cold colors from the ocean depths, contemporary, casual
shades: grey sand, ice blue, metallic browns. The basic apparel - fleece sweaters, tank tops and T-shirts - reinterpreted
with new lightweight jersey. The casual theme is renewed by bonded fabrics and cotton grisaille. The menswear fabrics
for shirts are used in the feminine gender to find new shapes and new dimensions for romanticism: they are folded into
structured geometrical shapes consisting of tiny sewn pleats; the stripes are mixed with the checks. The idea of protection
of sports: medium weight fabrics are coated for a technical, fluid aspect. Lightweight cotton plays with bulk and volume.
Rough surfaces, contrasting materials, summer tweeds, shiny finishes contrasted with raw fabrics. Patent leather effect,
waxed denim. Lightweight, aerodynamic fabrics. Sporty Glam The ocean depths and a pop inspiration celebrate the dominance of color, full or shades, and of high-polish surfaces. Turquoise, green, yellow, orange, cyclamen, black. A multicolored theme with shades, faded and sprayed effects, with a glossy surface and coated fabrics, stretch satin and tubular knits in solid colors. Plain jersey and crepe are fluid and slippery or have a casual look. Patterns like circles and geometric designs are extra large. Flocked terrycloth and two-tone contrasts. Retro Pastels A desire for freshness takes the fabrics on a tour of discovery of the casual and romantic. Natural transparency, surfaces and colors reminiscent of sugar and soap. The color research features new pastels dyed in the yarn. Knitted and woven fabrics, ultralight jersey for tank tops and T-shirts, delicate cotton cloth and cotton jersey for pleated or creased effects. Weights are light, airy and bulky. The surfaces are porous with new finishing on the denims. Cotton in pants weights with a dull or soapy finish. Blends of cotton in different weights. Gabardines become technical. Cotton piquet is designed with a whole new concept: laser cutouts, openwork, light brocade with honeycomb effects. Fil coupè and devorè for place of transparency. Floral prints, allover and centered designs, two-tone prints embellish crepon and cotton basics. Casual Couture Rustic and sophisticated at the same time: these are the headlines of the new classics with contemporary elegance. Full, soft colors that explore the sophisticated nuances of amber and coral. The irregularity of linen and dehydrated surfaces. Shantung, silk and hemp. Sharp, fresh colors. Textured, yarn-dyed fabrics. Clinging but comfortable: the new dimensions of stretch. Fluid and light with a wet look. Metallic effect. Filmy fabrics perfect for sculptured garments designed by pleats and folds. Softness and bulk for ruffles, flounces and frills. Tropical Attitude The equatorial climate and the jungle provide the inspiration for new cocktail atmospheres. Macro ethic designs and natural optical patterns. The colors of horn, wood, amber and straw meet strong tribal influences. Synthetic canvas, heavy stretch satin, compact cotton, or gauzy cotton veils and crushed fabrics to interpret a new idea of the military look. Knitted and woven fabrics. Jersey used like denim and fabrics with an imperceptible stretch core for a prim safari style. New two-tone and optical patterns play with colors and natural textured aspects. Spots and streaks create informal animalier designs. The search for new natural patterns moves toward exoticism. Large, organic geometric designs, graphic prints create zebra stripes that have never existed before. |
|
Among the promotional activities abroad in favor of the enterprises in the Prato district, the program for 2008 of the Pratotrade Consortium includes participation in several important international events. In particular, considerable attention will be devoted to the most industrialized markets such as Europe and the U.S., while as regards emerging markets the focus is on China, in particular. The initiatives abroad, supported by Toscana Promozione and the Region of Tuscany, are the following: EuropeMunich Fabric Start MunichFebruary 6/8 - September 3/5 About 60 companies from the Prato district will participate in this fair at the M.O.C, (Muenchner Order Center) fairground in Munich. There will be a presentation of the fashion trends as developed by the Trend Study Center of PratoExpo, and a promotional area will promote the district and the textile production of Prato, while offering typical products of the area to the international operators. Premiere Vision Pluriel Paris February 19/22 - September 23/26 Participation of about 60 associated companies. A special lounge area for the operators will offer the typical foods and wines of the Prato area. There will be a presentation of the fashion trends as developed by the Trend Study Center of PratoExpo. USAPV Preview I-Tex Style New York July 16/17Coordination of about 20 companies from the Prato district. Presentation of the fashion trends and promotion of PratoExpo and the district. Location: the Metropolitan Pavillion in New York for the presentation of previews of the Fall/Winter 2009/2010 collections. The event, targeted on the companies in the most innovative segment, should attract American operators who like to view the collections in advance with respect to the dates established for the seasonal fairs. ChinaItinerant Workshop: Shenzhen - Shanghai - BeijingMay 9/15 - November Organization of direct meetings with selected Chinese garment makers in the high range, in the districts of Shenzhen - Shanghai - Beijing. |
|
|
press@pratoexpo.com