One of the characterizing elements of the fair is the Fashion Trend Area, where a synthesis of the collections developed by the manufacturers with the aid of the Trend Research Center's information is presented in a highly contextualized and effective way. This enables the visitors to focus their choices relative to the new ideas for the season.
The importance of Prato Expo is also heightened by fact that it is the expression of a major industrial district, characterized by small and medium enterprises. The turnover in the textile sector for the Prato district amounts, indeed, to as much as 4,500 million euro, and 55% of this production is exported.
Prato Expo, first held in 1979, is one of the most important international trade fairs in the textile sector. Prato Expo presents the collections of the most prestigious fabric manufacturers for fashion womenswear and casual menswear.
It is held In February and in September within MILANO UNICA - The Italian Textile Fair. The visitors of Prato Expo are coming from the main markets as Europe - USA - and Far East.
With its created new Trend Research Center, Prato Expo provides its members with a valuable instrument for the preparation of their seasonal collections.
